BSB42415 Certificate IV in Marketing & Communication

Location 14/65 Mark St, North Melbourne, VIC, 3051
Course Code BSB42415 - Certificate IV in Marketing & Communication
Intakes Monthly
Total Tuition Hours 600 hours
Duration 32 weeks
Delivery Mode Face-to face; Computer Aided
Assessment Mode Combination of written, practical and/or project assessments
Fees* No application or enrolment fees apply. For further information on fees please contact info@barklycollege.com.
Prerequisite Not Applicable

Qualification Description

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Provide them with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Give them the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. Typically they would have responsibility for the work of other staff and lead teams.

Career Guidance

Participants are provided with advice on career development and training options throughout the delivery of the program

Admission Direct Entry Requirements

  • All students must of the age of 18 years or over at the time of applying for admission at Barkly International College.
  • IELTS band score of 5.5 or equivalent in line with DIBP regulations
  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into all courses.
    or
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements. A minimum of 5 years’ experience would normally be expected but each case will be reviewed individually with relevant work experience evidenced by work reference letter on company letterhead, work samples and curriculum vitae submitted will be considered.
  • A Language, Literacy, Numeracy, (LLN) assessment must be undertaken by all International Students to assign them into the correct course level

Further Education Pathway

After achieving this qualification candidates may undertake:

BSB52415 - Diploma of Marketing and Communicationor select from a range of Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

All Participants need to complete Twelve (12) units of competency to achieve BSB42415 Certificate IV in Marketing and Communication
Total number of units = 12
5 core units
7 elective units

Unit Code Unit Name
Core Units  
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
Elective Units  
BSBMKG401 Profile the market
BSBMKG408 Conduct market research
BSBMKG413 Promote products and services
BSBMKG419 Analyse product knowledge
BSBPRO401 Develop product knowledge
BSBRES401 Analyse and present research information
BSBLDR402 Lead effective workplace relationships

Recognition of Prior Learning (RPL)

Your existing skills obtained through previous work, education and life experiences may make you eligible to receive formal recognition towards your qualification through the Recognition of Prior Learning process.

This process acknowledges that people learn in many different ways and that learning may have been obtained through formal or informal learning. To receive RPL, your skills, training and experiences are assessed against recognised qualifications.

Applications for RPL should be made prior to enrolling. To discuss RPL for this course please contact us on Barkly International College on (03) 9600 2996 and ask to speak to the Course Coordinator for this qualification or the Training Manager.

Course Credits

Barkly International College accepts and provides credit(s) to learners for units of competency and/or modules (unless licensing or regulatory requirements prevent this) where these are evidenced by:

  • AQF certification documentation issued by any other RTO or AQF authorised issuing organisation,
    OR
  • Authenticated VET transcripts issued by the Registrar.

Credit will be granted not only for studies completed at an RTO, but at any authorised issuing organisation, such as a university. In such cases, an analysis as to the equivalence of the study completed with the relevant unit/s or module/s would need to be completed before any credit could be granted.

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