BSB52415 Diploma of
Marketing and Communication

Location 14/65 Mark St, North Melbourne, VIC, 3051
Course Code BSB52415 Diploma of Marketing & Communication
Intakes Monthly
Total Tuition Hours 800 hours
Duration 52 weeks
Delivery Mode Face-to face; Computer Aided
Assessment Mode Combination of written, practical and/or project assessments
Fees* No application or enrolment fees apply. For further information on fees please contact info@barklycollege.com.
Prerequisite Not Applicable

Qualification Description

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Provide them with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Give them the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. Typically they would have responsibility for the work of other staff and lead teams.

Career Guidance

Participants are provided with advice on career development and training options throughout the delivery of the program

Admission Direct Entry Requirements

  • All students must of the age of 18 years or over at the time of applying for admission at Barkly International College.
  • IELTS band score of 5.5 or equivalent in line with DIBP regulations
  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into all courses.
    or
  • Mature age students will also be considered without the minimum education requirements but with relevant work experience within chosen area of study and a demonstrated capacity to meet course requirements. A minimum of 5 years’ experience would normally be expected but each case will be reviewed individually with relevant work experience evidenced by work reference letter on company letterhead, work samples and curriculum vitae submitted will be considered.
  • A Language, Literacy, Numeracy, (LLN) assessment must be undertaken by all International Students to assign them into the correct course level

Further Education Pathway

After achieving this qualification candidates may undertake:

BSB61315 – Advanced Diploma of Marketing and Communicationor select from a range of Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

All Participants need to complete Twelve (12) units of competency to achieve BSB52415 - Diploma of Marketing and Communication
Total number of units = 12
3 core units
9 elective units

Unit Code Unit Name
Core Units  
BSBMKG507 Interpret market trends and development
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
Elective units  
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBWRT501 Write persuasive copy
BSBADV507 Develop a media print
BSBADV509 Create mass print media advertisements
BSBMKG514 Implement and monitor marketing activities
BSBMKG522 Plan and measure of marketing effectiveness
BSBLDR502 Lead and manage effective workplace relations

Recognition of Prior Learning (RPL)

Your existing skills obtained through previous work, education and life experiences may make you eligible to receive formal recognition towards your qualification through the Recognition of Prior Learning process.

This process acknowledges that people learn in many different ways and that learning may have been obtained through formal or informal learning. To receive RPL, your skills, training and experiences are assessed against recognised qualifications.

Applications for RPL should be made prior to enrolling. To discuss RPL for this course please contact us on Barkly International College on (03) 9600 2996 and ask to speak to the Course Coordinator for this qualification or the Training Manager.

Course Credits

Barkly International College accepts and provides credit(s) to learners for units of competency and/or modules (unless licensing or regulatory requirements prevent this) where these are evidenced by:

  • AQF certification documentation issued by any other RTO or AQF authorised issuing organisation,
    OR
  • Authenticated VET transcripts issued by the Registrar.

Credit will be granted not only for studies completed at an RTO, but at any authorised issuing organisation, such as a university. In such cases, an analysis as to the equivalence of the study completed with the relevant unit/s or module/s would need to be completed before any credit could be granted.

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